General Cranes See The Difference!

When General Cranes compared renewable diesel and standard diesel, it really drove home the point that here’s a fuel that's: made from 100% renewable sources, is chemically optimised, is already approved for the equipment they operate, and is ready to deploy now.

We're thrilled that General Cranes will be introducing renewable diesel into their operations! This partnership is a testament to what's possible when forward-thinking companies act. General Cranes recognised something critical - that industry leaders don't wait for ideal conditions, they move forward with proven solutions.

This isn't just another sustainability initiative. It's a strategic move to:

✅ Support the construction industry's push toward net-zero operations

✅ Enables their clients to significantly reduce emissions without operational disruption

✅ Positions General Cranes as an industry leader and keeps them ahead of tightening environmental regulations

"Our role now is to help improve supply, increase competitiveness, and contribute to a more sustainable and resilient future for our operations and those we work with." - George Micevski, GM

The competitive landscape is shifting. Early adopters like General Cranes will establish the benchmark for the industry.

Be a leader - it doesn't have to cost the earth!